Miller’s Ale House
x Orlando Magic Sponsorship campaign
Role: Lead Designer, Copywriter, Art Direction
The problem
Miller’s Ale House partnered with the Orlando Magic for a high-impact collaboration aimed at boosting brand visibility and driving customer engagement during the peak of March Madness. With basketball fans already energized by the tournament, the goal was to leverage this excitement to create a memorable, co-branded campaign that brought more foot traffic to Miller’s locations and increased awareness of the restaurant’s connection to the Orlando Magic.
As the lead designer, I was tasked with developing a cohesive suite of creative assets that aligned with both brands' visual identities. This included digital advertisements for web and social platforms, in-store banners, email newsletters, and promotional materials designed to drive awareness, boost participation in events, and ultimately increase sales. The challenge was to strike the right balance between bold, eye-catching visuals and clear, action-driven messaging—while maintaining brand consistency across all formats and channels.
Animated Digital Ad
The
end result
While working in-house as a Graphic Designer at Publix Super Markets, I have had the privilege of bringing creativity and innovation to one of the leading retail grocery chains in the US. With a keen eye for design and a deep understanding of the brand, I have contributed to enhancing the visual identity of Publix.
From designing engaging promotional materials to creating visually appealing store signage, I play a vital role in ensuring a cohesive and visually pleasing shopping experience for customers. Collaborating with cross-functional teams, I have translated marketing strategies into compelling visual solutions that effectively communicate messages and drive customer engagement across various mediums,
including print, video, and digital platforms.