Miller’s Ale House partnered with the Orlando Magic for a high-impact collaboration aimed at boosting brand visibility and driving customer engagement during the peak of March Madness. With basketball fans already energized by the tournament, the goal was to leverage this excitement to create a memorable, co-branded campaign that brought more foot traffic to Miller’s locations and increased awareness of the restaurant’s connection to the Orlando Magic.

As the lead designer, I was tasked with developing a cohesive suite of creative assets that aligned with both brands' visual identities. This included digital advertisements for web and social platforms, in-store banners, email newsletters, and promotional materials designed to drive awareness, boost participation in events, and ultimately increase sales. The challenge was to strike the right balance between bold, eye-catching visuals and clear, action-driven messaging—while maintaining brand consistency across all formats and channels.