Our journey kicks off with an in-depth onboarding session and a kickoff call, where we dove deep into Publix’s brand aspirations and vision for the new website design. This was followed by an extensive website audit and competitor research to uncover opportunities for improvement and to craft a unique customer journey that set this microsite apart from the crowd. Building on these insights, I created low-fidelity wireframes and gathered feedback to refine the user experience.

Working closely with the Publix team, we shaped these wireframes into high-fidelity designs, incorporating brand imagery, colors, and custom copy that resonated with the brand identity.

Once the UX and UI designs got the green light, I orchestrated a smooth handoff to the developers. Here, I oversaw the implementation and conducted meticulous quality assurance testing. In my role as the project lead, I ensured that the designs were brought to life with precision, meeting all functional and design requirements.